Personas are character profiles, which are created based on user research for products and services. The user research helps in classifying different user types who have similar behavior. These user types are then described in detail with their attributes. These representative descriptions are personas. Creating personas helps understand ones users with their needs, behavior, and expectations. Personas enable researchers to create a picture of whom they are designing for. This makes the design process much easier.
Advantages of Personas
1. Human centered
The process of creating and the final personas that guide the design process take into account the needs and goals of the users.
2. Simpler design process
After the Personas are created, they act as the guiding principles for the rest of the design process, making the job of the designer easier as the designer becomes aware of whom they are designing for.
3. Higher acceptance by users
As the design is in accordance with who the users are and their complete descriptions taking into account their needs and goals, the final solution is as close to what the user needs and desires which gets a higher acceptance as a result.
